Tuesday, November 26, 2013

With Thanks To You All

Seven years ago, on Thanksgiving weekend, I quit my job of 16 years. I was deeply unhappy, and after taking a little time off, decided to create the best lace curtain company in existence. It was a field I knew intimately, and I wanted to offer the most distinctive patterns that were unrivaled for their artistry and quality. Additionally, I was determined to have the finest customer service, not only for any company selling lace, but for any company, anywhere. 

To make my task even more challenging, I launched just as the Great Recession began taking its toll on the global economy. It was damned scary for the first couple of years, but I stuck it out, steadily adding patterns and always keeping my customers' interests in the forefront. My goal was and is to always satisfy my clients and to do it as quickly as possible, even with the typical bumps and glitches that every retailer experiences.  In fact, I received this email today:

"Mr. Cooper, We would like to state that the exchange occurred because of my error. We noticed that when we made you aware that an exchange was needed that you immediately sent the replacements even before receiving our payment.  We have thoroughly enjoyed doing business with you."

Today, Cooper Lace is the largest retailer of Scottish Cotton lace in North America. We now offer more than seven times as many patterns as when we started with our Exclusives, including our recently added Historics line which features the highly popular Meadow Lily Arts and Crafts pattern. We've grown so much, that I've enlisted a colleague, Christine Light, to handle fulfillment for this and our Traditionals line.

Yes, I'm blowing my own horn, but only because I wanted to show just how very grateful I am to all of you for contributing to that success.  I am humbled by your patronage and your faith in the company that bears my name.

Thank you, and I wish you all the happiest of Thanksgivings.

Dan Cooper

No comments:

Post a Comment